Lecture: “What is Design?”

The term “design” is often used in all kinds of contexts: From “designer chair” to “design thinking” and “designed by Apple in California” to “designer drug” or toilet paper “with design”. But what exactly is design anyway?

Your added value through understanding design

After attending the lecture, participants will be able to recognize and appreciate the value and significance of design across various fields.

With this newly acquired knowledge, they can make more targeted and informed decisions in their own projects, thereby becoming ambassadors of good design in their respective industries.

In an economic environment where design often makes the difference between success and failure, participants can now create significant added value for their organizations.

Testimonial

Niko has a remarkable sense for user-oriented design. The lecture “What is design?” uses this very sense and guarantees an extremely entertaining evening. What is shown is of great value in private as well as in professional life.

Rolf Zengaffinen

Z-Ventures

Content

You will see examples from industrial and product design, usability and user interface design, but also from architecture, typography and art history.

The lecture will last approximately one hour and is intended for anyone with an interest in industrial design, usability, and questions of aesthetics.

Participants are encouraged to bring their own questions. The conversations after the event always prove to be very interesting, not least because of those questions.

Testimonial

You will recognise many of the examples shown and remember the design changes and game-changers of our technical world. I can really recommend the lecture to anyone who wants a good explanation of design. You will leave inspired and with many eye-opening moments to remember. Great job!

Adrian Schwarz

Tingo GmbH

Registration & Dates

The lecture is usually held on the last Thursday of every month at 6:00 pm.

The lecture will take place at the premises of Nuberodesign at Albrechtstrasse 2 in Winterthur. The address can be found on Google Maps.

About the speaker

Niko Kitsakis has been working as a graphic designer and art director since 1999. In 2016, he started his own company Nuberodesign. From 2014 on, he hase regularly held a seminar on typography and in 2016 was invited to be a keynote speaker at TYPO Berlin on the topic of Japan.

Me at TYPO Berlin

Niko Kitsakis speaking at TYPO Berlin 2016. © Sebastian Weiß, Monotype

User Interface

Good user interfaces are the result of good design work. But can you guess how much work has gone into a dialog box like this? Read more about this dialog box in our blog.

A button which actually looks pressable provides the user with a visual cue (technical term: Signifier) and is definitely preferable to a button which just looks like a symbol. Read more about buttons on screens in our blog article about the topic.