Seminar: “Typography Basics”

Do you work in marketing or a similar field? Collaborate with graphic designers and agencies and wish to understand them better? Have you always been fascinated by the world of fonts and their influence on communication? Then this seminar is just right for you!

In our one-day seminar, we'll dive deep into the world of typography. Learn more about the exciting history of writing, the evolution of logos, and the basic principles of visual design.

Furthermore, we will also cover practical aspects such as selecting the right font, how fonts correlate with brand identity, and the art of font mixing.

Special attention will be paid to the balance between readability and the character of a font.

Your Takeaway from This Seminar

Upon completing this seminar, you will not only be able to identify common typographical mistakes but also communicate more proficiently with design experts and better understand their thought processes.

In addition, you'll receive an extensive overview of helpful tools and resources that you can utilize in your daily work. Typography will become an effortless part of your design and marketing projects, enabling you to convey your message clearly and effectively.

Typography is the key to successful visual communication!

Content

The seminar includes the following topics, among others:

• The history of type
• The history of logos
• The basics of visual design
• Understanding the anatomy of letters
• Evaluating typefaces
• Choosing the right fonts
• Type and brand identity
• Readability vs. character
• Avoiding common mistakes etc.

Join Now

Register now via eMail.